BMW Readies Electric, Self-Driving Flagship Car
BMW, a luxury car maker is all set to introduce electric, self-driving car iNext. It will be made available for sell in showrooms in 2021 as the brand’s flagship model. The new iNext will be able to drive itself in much kind of situations.
The new sedan is intelligently designed with a cutting edge technology and is a well crafted piece in a BMW’s effort to compete in luxury car market. Harald Krueger, the chief executive officer (CEO) said in the company’s annual shareholders meeting in Munich on Thursday that iNext is light weight and innovative that support autonomous driving and provides digital connectivity. Its new interior comes with a revolutionary concept and will bring the next generation of electro-mobility to the road.
BMW had announced in March that iNext model was likely to use self-driving technologies in the Vision Next 100 concept.
The Munich-based manufacturer BMW is facing stiff challenges and shifting strategy to compete in the car market with Tesla and traditional rivals like Daimler AG’s Mercedes-Benz. Its sale in luxury car segment lost its top position first time since 2005. The company is hopeful that it will regain its position back soon.
Moreover, BMW is offering mobility services and started a car sharing service in Seattle last month. It provides chauffeur service as well as rent vehicles.
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