Shopping From Big Bazaar Using Paytm Wallet and Get 15 % Cash Back on Online and Offline

Big Bazaar and Paytm Join Hands for E-Commerce and will Give Their Online and Offline Customers 15 % Cash Back Too

Big Bazaar Paytm Offer: Paytm, India’s mobile commerce platform, is gaining popularity day by day. On the other hand, Big Bazaar is a popular company that has always gifted its customer’s new offers and useful schemes. This time, Paytm and Big Bazaar has joined hands so that Paytm users can now shop products from Big Bazaar online. Under this new tie up, using Paytm wallet to shop at Big Bazaar, either online or offline, customers will get cash back of 15 % percent on the purchase of all kinds.

As per this new tie-up, the customers will be able to use the Paytm wallet not only in Big Bazaar but also in other stores that are operated by Future Group. Other stores under Future Group includes Central, FBB, Easy Day, Ezone, Brand Factory and more. The founder and CEO of Paytm said, “Together with Future Group, we see a fantastic opportunity to create a mobile first, Omni-channel retail and payment solution for our wide consumer base.” He further added that “In addition to shopping for Big Bazaar merchandise on Paytm, users can also pay using the Paytm wallet in any of the Future Group retail outlets.”

As per the deal, a store is created on Paytm for Big Bazaar. Customers can have a look on a variety of products and buy them too on offers. As an additional profit, they will also get 15 % cash back on using Paytm wallet to purchase the selected merchandise.

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Big Bazaar Paytm Offer Code
Big Bazaar Paytm Offer

There was a time when online shopping was not that popular in India. But now with changing scenario, the mindset of Indians have changed a lot and hence the popularity of online shopping has increased too. CEO of Future Group, Kishore Biyani accepted that “The unit economics of e-commerce has been the key base for understanding the business, making a partnership the most viable format to take Big Bazaar online.” He further added that “In the last two years, we have been serious in understanding this business and how to engage with it… one has to make this business happen.”

Mr. Biyani further anticipated that “The cost of acquiring a customer (in e-commerce) is more than 20 per cent, a cost of fulfilment is more than 20 per cent, a cost of running the operation is 8-10 per cent totalling almost 50 per cent as a cost of operation. He is not wrong when he says this as many e-commerce companies like FlipKart, Amazon and more are incurring huge losses. So with e-commerce tie up with Paytm, Future group is trying to go online without taking too much risk.

Every year around 15th August, Big Bazaar offers lots of discounts on a variety of products under its MahaBachat scheme. This time, due to its tie-up with Paytm, Big Bazaar sale will target new customers online too. This will hopefully bring more customers and hence more profit to the company.

Earlier in 2014, a future group had tied up with Amazon to sell its goods online which, however, failed. Now, Ashok Biyani is all set to enter the online business for one more time. In this tech-savvy times, it’s quite late for Group like Future to enter so late. When this question was asked to Mr. Biyani, he replied, “We are not entering late. We were unable to do business online because unit economic wasn’t working.” He further added that “We didn’t want to spend a considerable amount on the acquisition of customers, in fulfilment or administrative obligations.”

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As per Mr. Biyani, their group has found a partner in the form of Paytm, that will bring unit economics into business. Also, they don’t have to worry about gateway cost too.

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